C-level, also called the C-suite, is an adjective used to describe high-ranking executive titles within an organization. C, in this context, stands for chief. Officers who hold C-level positions are typically considered the most powerful and influential members of an organization; consequently,…

Chime In

interrupt, intervene, break in…

COB (Close of Business)

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Come to Jesus

A time when a polite ultimatum is given, generally followed by a less polite ultimatum, then a threat. Drug and alcohol “interventions” are often referred to as “Come to Jesus” Meetings

Comparing Notes

If two ​people compare ​notes, they ​tell each other what they ​think about something they have both done.


To convert an audience member into a customer


The act of turning a potential client into a paying customer.


A small piece of data sent from a website and stored in a user’s web browser while the user is browsing that website.

Core Competency

A defining capability or advantage that distinguishes an enterprise from its competitors.

Customer Funnel

The purchase funnel, or purchasing funnel, is a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service.

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