Value Adds

an amount added to the value of a product or service, equal to the difference between its cost and the amount received when it is sold. Wages, taxes, etc. are deducted from the added value to give the profit

Value Proposition

The collection of tangible and intangible things that your product or service offers.


Vertical markets are focused on a single niche, such as creating payroll software for start-up Internet companies. A horizontal market, by comparison, is able to sell its goods and services in more than one industry, and is therefore focused on…

Vertical integration

When a company expands its business into areas that are at different points on the same production path, such as when a manufacturer owns its supplier and/or distributor. Vertical integration can help companies reduce costs and improve efficiency by decreasing…

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