A/B testing

In marketing and business intelligence, A/B testing is jargon for a randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment.

Buyer Experience

How your target buyers perceive the experience of buying a product or service in your market.


To convert an audience member into a customer


A small piece of data sent from a website and stored in a user’s web browser while the user is browsing that website.

Customer Funnel

The purchase funnel, or purchasing funnel, is a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service.

Expected behavior

The rules of behavior that reflect the values of a group and specify those actions that are appropriate and those that are inappropriate

Frictionless buying experience

Connecting buyers and sellers and providing the ability to instantly find whatever goods or services desired


Euphimism to describe less than desirable data or location

Go To Market

Go-To-Market strategy refers to the set of integrated tactics which a company will use to connect with its customers/business and the organizational processes it develops (such as pricing and contracting) to guide customer interactions from initial contact through fulfillment.


The capability to deliver advertising or media content to specific interest-based segments in a network or audience.

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